• Selected Work
ENERGY • PRODUCT
Renewable Energy Trading Platform
A world-first platform enabling near-real-time renewable trades
Shell EnergyBANKING • AI
Contact Centre Transformation Strategy
"Digital First, Human When It Matters" strategy delivering one of the largest Amazon Connect implementations globally.
NAB Bank• Experience
Sr. Innovation Delivery Specialist
Amazon Web Services (AWS) – Worldwide Speciality Organisation
Mar 2023 — Present
- • Delivered 40+ Generative AI prototypes in 6 months, driving five $100M+ global engagements.
- • Built breakthrough solutions for Shell Energy, Grab, and a leading energy firm delivering $30M savings.
- • Keynoted at SXSW, AWS Summit, AWS Energy Symposium, and Amazon ProdCon.
Innovation Advisory Consultant
Amazon Web Services (AWS) – Professional Services
Jun 2021 — Mar 2023
- • Cut product delivery timelines from months to weeks, unlocking major strategic growth.
- • Created mining digital twin saving millions and SaaS acceleration program driving ecosystem revenue.
- • Scaled new AWS innovation offerings and mentored teams globally.
Solution Engineer
Salesforce
Dec 2020 — Jun 2021
- • Designed AI-powered, hyper-personalised experiences for enterprise clients.
- • Delivered prototypes proving measurable ROI and driving adoption.
- • Guided clients through automation-led digital transformation.
Strategy Director
VERSA Agency
Jan 2018 — Dec 2020
- • Scaled team from 2 to 80 globally, becoming the market leader in conversational AI design.
- • Led enterprise AI solutions for brands like Coca-Cola, Domino's, and Visit Victoria.
- • Ran human-centred design programs to align senior leaders on CX strategy.
UX Strategist & Product Manager
Carter (WONGDOODY Asia Pacific)
Jun 2015 — Dec 2017
- • Built and scaled digital products from concept to market adoption.
- • Delivered customer-driven solutions through journey mapping and prototyping.
- • Managed full product lifecycle to maximise impact and ROI.
• Speaking
AWS SUMMIT
Building Generative AI Products for SaaS Companies
Practical playbook for designing, launching, and scaling AI products that embed seamlessly into SaaS platforms.
SXSW
Amazon's Product-Driven Operating Model
How Amazon aligns product, engineering, and design to deliver customer-centric outcomes at global scale.
AWS ENERGY SYMPOSIUM
Designing Customer-Centric Products that Drive Business Outcomes
Frameworks and case studies on creating products that solve real customer needs while delivering measurable business impact.
• About
I specialise in transforming customer experiences through AI-driven solutions and product strategy. Using UX research and experimentation, I define problems and engineer solutions that balance customer needs with business objectives while driving organic acquisition and retention.
From startups to global enterprises, I build portfolios that compound. I advise C-suite leaders on implementation and lead teams from discovery to delivery with a product-led growth mindset.
HIGHLIGHTS
- • Led $100M+ strategic engagements globally
- • Delivered 40+ Generative AI proofs of concept in under 6 months
- • Designed AI agentic product, cutting compliance from days to minutes
- • Built AI licensing optimiser, slashing analysis time 75% and saving $30M in year one